Blogging #1: “But I Have Nothing to Say!”

3rd March 2016:

 

Blogs are everywhere.  From bookshops to bookies, everyone seems to have one.

 

Which is a great thing.  All businesses have their fans and a blog is a fantastic way to share information on what you’re up to, what your industry is doing, and what’s the next big thing coming down the line.

 

But many business owners are a little afraid of starting a blog.  A quick ask-around of clients and self-employed friends reveals two main reasons for this:

 

-       They’re worried they’ll have nothing to say.

-       They’re worried they won’t have the time.

 

And there’s usually a third reason lurking in the background:

 

-       They’re not convinced they need a blog.

 

Tackling the first two usually deals with the third.  So let’s start with reason #1:

 

“I can’t start a blog – I have nothing to say.”

 

Yes, you have.  

 

You started your business for a reason: because you wanted to.  And you enjoy what you do.  In fact, you’re passionate and knowledgeable about it.  You like to stay up to date with industry happenings, and you’re fascinated by the new technology.  So why not write about it?

 


 

 

 

 

 

 

 

 

Writing about what you love will help your readers identify with you.  They’ll be able to tell at once how enthusiastic you are about … running your coffee shop, restoring vintage Triumph Heralds, gardening, decorating, virtual secretarial work …

 

It can also help establish you as an expert in your field.  If you’re a landscape photographer, you can blog about how you took a certain photograph, why you chose that location and that camera ... That's two or three blogs right there.

 

‘People buy from people’ may sound like a cliché.  But it’s true.  Use your blog to show you’re a real person, not just a brand (but don’t forget, as a business owner, you’re a brand, too!).

 

It doesn’t have to be all about your business, either; you can also blog about your hobbies1.  If you play for or sponsor a local football team, run a Laurel & Hardy fan club, own an allotment, volunteer in a charity shop … Whatever you love, whatever you bring to your business that makes the difference, make sure your clients (and potential clients) know about it. 

 

So, you see, you really do have plenty to say in your blog.

 

 

Coming soon: Part #2 - why you do have the time – and what to do if you don’t2.

 

Christine … from the Shed

 

Mine, as you can see from my blog, are running/powerwalking, volunteering for elderly charities, tai chi/qi gong, and the history of North Shields.

 

2 Feel free to drop me a quick email!

 

Sources/Further Reading 

Brilliant Freelancer, Leif Kendall, Pearson Education Ltd (2011).

This is Social Media, Guy Clapperton, Capstone Publishing, (2009)

 



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